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Key Issues We’re Tracking as CCPA Enforcement Nears

Although 2020 has already provided more than its share of surprises for businesses, one thing appears to remain unchanged: the California attorney general’s commitment to enforcing the California Consumer Privacy Act beginning July 1, 2020. As companies work to ensure compliance with this legislation, we explore several key issues.

No one will disagree that a lot has happened since the California Consumer Privacy Act (CCPA) went into effect on January 1, 2020. Despite the Coronavirus (COVID-19) pandemic, the invasion of murder hornets and a number of other not-entirely pleasant surprises that 2020 has brought us thus far, it appears that the California attorney general is still committed to enforcing the CCPA starting on July 1, 2020. As your business prepares for CCPA enforcement, there are a number of issues to keep in mind:

1. The CCPA regulations still have not been finalized and are unlikely to take effect until October 2020.

The attorney general’s regulations, which aim to interpret and implement the important provisions of the CCPA, still have not been finalized. March 27, 2020, marked the end of the comment period for the current draft regulations (which was the second set of modifications released by the attorney general). We are now waiting to see whether the attorney general will issue yet another set of proposed modifications, or submit the current version to the California Office of Administrative Law (OAL) for approval. For the regulations to take effect July 1, the OAL would need to receive and approve the final regulations by May 31, which appears to be an unlikely scenario. Accordingly, the regulations likely will not take effect until October 1, and could potentially be delayed until 2021. As a result, companies should be prepared for CCPA enforcement to begin before the regulations take effect.

2. We’ve started to see the effects of the private right of action.

California consumers have begun to file lawsuits seeking to enforce their (purported) rights under the CCPA. The cases present a first opportunity for courts to examine the private right of action created by the law. One case, in particular, presents a potentially unanticipated theory of harm, and could prove fundamental in establishing the extent of liability for businesses subject to the CCPA. We describe these lawsuits in greater detail here. Because these lawsuits will begin to define the contours and scope of the CCPA, businesses subject to the CCPA should keep a close eye on their progress.

3. The Office of the Attorney General lacks enforcement resources.

As we wrote in a previous article, despite significant enforcement expenditures by the Office of the Attorney General (OAG), it is still an agency with limited resources. This is even more true now that more of the OAG’s resources are likely devoted to COVID response and related urgent priorities. Many expect that the OAG will only be able to pursue a limited number of CCPA enforcement actions, particularly if, as expected, it takes on large and well-funded companies. Media reports continue to indicate that the attorney [...]

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New California Privacy Ballot Initiative Would Expand the CCPA

A proposed ballot initiative in California known as the California Privacy Rights Act, which is likely to pass if placed on the 2020 ballot, would both clarify and expand the existing California Consumer Privacy Act. Companies doing business in the state should closely monitor these developments and prepare for compliance, as we outline in this article.

A California ballot initiative known as the California Privacy Rights Act (CPRA) would clarify and expand the California Consumer Privacy Act (CCPA), granting significant new rights to consumers and imposing additional liability risks on companies doing business in the state. The CPRA is an update to the California Privacy Rights and Enforcement Act (CPREA) ballot initiative, which was proposed in late 2019 by the Californians for Consumer Privacy, which also sought to broadly amend and prevent changes to the CCPA that would undermine its consumer protections.

The proposed ballot initiative, submitted by the architects of the CCPA, garnered 900,000 signatures, far more than the roughly 625,000 necessary for certification on the 2020 ballot. Early polling reportedly shows strong support for the measure, so assuming the signatures are approved and the CPRA is placed on the ballot, it is considered likely to pass and to take effect on January 1, 2023.

The CPRA proposes a myriad of changes, and this article will not address them all. What follows is a discussion of the most significant changes for businesses and consumers in California, followed by enforcement and implementation considerations.

New Clarifications, Rights and Responsibilities

In a number of areas, the CPRA would modify the current CCPA in ways that are likely to be welcomed by companies grappling with the often ambiguous and unclear obligations under the current law:

  • “Personal information” would no longer include information that is manifestly made public by the individual or the media.
  • Businesses that receive deletion requests would be expressly permitted to maintain records of these requests for compliance purposes.
  • Consumers could no longer require a business to generate a list of “the categories of personal information it has collected about that consumer” in response to access requests.
  • “Service providers” and “contractors” (a new term that appears to replace the “third party” contract provisions) would not need to respond directly to consumer requests to access or delete information.

However, these changes are largely overshadowed by the initiative’s imposition of significant new rights for consumers and responsibilities for businesses subject to the CCPA. These include the following requirements:

  • Businesses would need to contend with a new opt-out right to “Limit the Use of My Sensitive Personal Information,” which would require enhanced scrutiny of business practices involving certain “sensitive” categories of information. These sensitive categories of information are reminiscent of (but broader than) the categories of information typically regulated by US data breach notification statutes or are considered “special categories” under the EU General Data Protection Regulation. For purposes of the CPRA, “sensitive” categories will include certain government identifiers (Social Security number, driver’s license, state identification card or passport number); a [...]

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CCPA Has Just Gone Into Effect, But Businesses May Need to Prepare for a New California Privacy Law

The California Consumer Privacy Act (CCPA) is not yet one month old, but movement has already started on a new California privacy law. In November 2019, the advocacy group Californians for Consumer Privacy, led by Alastair Mactaggart, the architect of CCPA, submitted a proposed California ballot initiative to the Office of the California Attorney General that would build upon the consumer privacy protections and requirements established by CCPA. In December 2019, as required under state law, California Attorney General Xavier Becerra released a title for and summary of the proposed ballot initiative, which will be known as the California Privacy Rights Act (CPRA).

Key Provisions of the CPRA

CPRA seeks to give California consumers additional control over and protection of their personal information in five core ways.

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