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In with the New, Part II: 2014 Privacy, Advertising and Digital Media Predictions

On the heels of 2014 predictions from the U.S.-based Of Digital Interest (ODI) editorial team, following are some predictions from our London-based editor, Rohan Massey:

Security breaches

Recent security breaches concerning consumer data in the retail industry have demonstrated the damage breaches of this kind can have on a business’ brand, with potential impact on share price. Such breaches highlight the pressing need for robust data security measures, and the commercial importance these issues can have on an organization’s brand value. It is likely that, as with intellectual property assets 25 years ago, we will begin to see a push, driven by shareholders and proactive management for data assets to be listed as an accounting line item in corporate accounts in the coming year.

Europe

The draft report of Rapporteur Jan Philipp Albrecht on the proposed Data Protection Regulations recently discussed by the Committee on Civil Liberties, Justice and Home Affairs of the European Parliament has indicated that the Commission and the Rapporteur strongly support radical changes to the current data protection regime. As we enter the next stage of negotiations for the draft Regulation, this report could have a significant impact, with reforms not anticipated to be finalized until 2015. Within the next 12 months, a roadmap of terms and timelines for the new regime will likely be delivered. We can expect larger penalty capacity and a streamlined, if broader, regulatory framework, but as we know the devil remains in the detail.




Full Speed Ahead for EU Data Protection Reform

Data Protection Day 2014 (January 28) aims to raise awareness around what kind of data is collected about individuals, how it is used and why.

In marking this year’s Data Protection Day, Vice-President Viviane Reding, the EU Justice Commissioner, is calling for “a new data protection compact for Europe.”  Reding continues to focus on EU data protection reform, with the objective of the swift adoption of the current draft Regulation and believes it should be “full speed on data protection in 2014.”  If adopted, the European Commission proposals will serve as a comprehensive reform of the EU 1995 Data Protection Directive, with the aim of strengthening data privacy and thereby boosting Europe’s digital economy.

To become law, the draft Regulation must be adopted by the European Parliament, which is expected to adopt the proposals in first reading in the April 2014 plenary session, the Council of the EU and the European Council. This is followed by Jan Philipp Albrecht, the member (MEP) in charge of the European Parliament’s Committee on Civil Liberties, Justice and Home Affairs (LIBE Committee), who has said that the current timetable targets scoping a mandate for negotiations during June with inter-institutional negotiations taking place in July.

So perhaps it will be full speed ahead for 2014 after all…




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