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Purnima Boominathan* is an accomplished healthcare and corporate attorney with significant experience as in-house general and senior counsel to venture-backed and public companies providing business-to-business services in the digital health space. She has particular experience facilitating the delivery of telemedicine, at-home laboratory services and in-home healthcare. Read Purnima's full bio.
APTA Pushes Digital Health Companies to Use “Physical Therapy” in Marketing Materials Only When the Care is Directed by Licensed Physical Therapists
By Purnima Boominathan and Lisa Mazur on Dec 22, 2022
Posted In Advertising & Marketing, New Blog Guidance
On December 2, 2022, the American Physical Therapy Association (APTA) published a statement concerning a recent decision from UnitedHealthcare and its contractor, Kaia Health, to stop marketing Kaia Health’s services as “physical therapy” given that Kaia Health’s program does not consistently involve licensed physical therapists. As a result, digital health companies that market themselves as...