Purnima Boominathan
Subscribe to Purnima Boominathan's PostsPurnima Boominathan* is an accomplished healthcare and corporate attorney with significant experience as in-house general and senior counsel to venture-backed and public companies providing business-to-business services in the digital health space. She has particular experience facilitating the delivery of telemedicine, at-home laboratory services and in-home healthcare.
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Trending in Telehealth: May 8 – 15, 2023
By Purnima Boominathan and Taylor Hood on May 19, 2023
Posted In Telehealth
Trending in Telehealth is a series from the McDermott digital health team in which we highlight state legislative and regulatory developments that impact healthcare providers, telehealth and digital health companies, pharmacists, and technology companies that deliver and facilitate virtual care. Trending in the past week: Inmate Health Interstate Compacts A CLOSER LOOK Finalized Legislation and...
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APTA Pushes Digital Health Companies to Use “Physical Therapy” in Marketing Materials Only When the Care is Directed by Licensed Physical Therapists
By Purnima Boominathan and Lisa Mazur on Dec 22, 2022
Posted In Advertising & Marketing, New Blog Guidance
On December 2, 2022, the American Physical Therapy Association (APTA) published a statement concerning a recent decision from UnitedHealthcare and its contractor, Kaia Health, to stop marketing Kaia Health’s services as “physical therapy” given that Kaia Health’s program does not consistently involve licensed physical therapists. As a result, digital health companies that market themselves as...
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