Welcome to McDermott’s Of Digital Interest blog!
The global digital economy continues to rapidly expand and we can only imagine where technological innovation will take us next. Every day companies are developing new and exciting ways to leverage the Internet and digital connectivity to make businesses more efficient, improve individual outcomes, facilitate customer engagement and maximize the power and value of data.
At the same time, privacy, data security, digital advertising and online consumer protection continue to be among the fastest growing areas of the law around the globe. In the digital realm, jurisdictional lines can be crossed in nanoseconds, and this compounds compliance challenges. With more than 50 attorneys in our group around the world, McDermott’s international, multi-disciplinary team of lawyers work hard to keep abreast of important developments and trends so we can help our clients meet those challenges.
This blog is the natural extension of those efforts and it is designed to provide legal professionals and risk managers with practical insights into regulatory developments, industry trends and current issues impacting the digital environment. From major developments in privacy and data security, to new strategies for legitimizing cross-border data transfers, to coverage of hot topics like user tracking and geolocation, and the latest trends in the specialized field of online advertising, internet promotions and beyond, we expect that this blog will serve as a trusted resource for professionals who are responsible for managing data and compliance in the digital age.
We hope you find Of Digital Interest to be both interesting and helpful and we welcome your feedback. If you have questions or topic suggestions, please let us know via the “Contact Us” form or feel free to reach out to one of the editors directly.
Heather Egan Sussman and Rohan Massey
Co-chairs, McDermott’s Privacy and Data Protection Practice