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Of Digital Interest A digest of legal news and trends in privacy, advertising and digital media

McDermott To De-Mystify CalOPPA Compliance During February 25 Webinar

Posted in Consumer Protection, Data Privacy, Mobile Apps

As we have previously discussed, California Governor Brown signed into law amendments to the California Online Privacy Protection Act (CalOPPA), the 2004 law that requires commercial websites, mobile apps and digital service providers to “conspicuously” post a “privacy policy” if the site or service collects personally identifiable information about California residents.  The amendments to CalOPPA add two new disclosure requirements for privacy policies required by CalOPPA:

  • The privacy policy must explain how the website “responds to ‘Do Not Track’ signals from web browsers or other mechanisms that provide California residents the ability to “exercise choice” about collection of their personally identifiable information. 
  • The privacy policy must disclose whether third parties use or may use the website to track (i.e., collect personally identifiable information about) individual California residents “over time and across third-party websites.”

Under amended CalOPPA, websites, mobile apps and digital service providers should have updated their privacy policies to include the new disclosure requirements by January 1, 2014. But, due to confusion about (among other things) what “Do Not Track” really means, many consumer-facing website operators and service providers in the digital and mobile space have not yet made the needed policy updates.

To learn more about CalOPPA and tips for complying with the new amendments, join Of Digital Interest’s editors Heather Egan Sussman and Julia Jacobson tomorrow (February 25th) at the 90-minute Track Me, Track Me Not: Complying with California’s Do Not Track Disclosure Requirements live webinar.

For details and to register, visit http://www.lorman.com/live-webinar/393528.